Health claims in advertising and labeling
Read Online

Health claims in advertising and labeling a study of the cereal market by

  • 311 Want to read
  • ·
  • 50 Currently reading

Published by Federal Trade Commission in [Washington, D.C.] .
Written in English


  • Health education,
  • Health behavior,
  • Cereals, Prepared,
  • Advertising -- Cereals, Prepared

Book details:

Edition Notes

StatementPauline M. Ippolito, Alan D. Mathios
SeriesBureau of Economics staff report
ContributionsMathios, Alan D, United States. Federal Trade Commission
The Physical Object
Paginationxxi, 123, [14] p.
Number of Pages123
ID Numbers
Open LibraryOL13615294M

Download Health claims in advertising and labeling


Health claims often are the lifeblood of the success for a healthcare startup, particularly; and the lifeblood of those claims, is substantiation. When your business operates online, consult with experienced FTC and state advertising and marketing compliance counsel. Since certain health claims in the labelling and marketing of food products have been allowed in Sweden within the food sector's Code of Practice. The rules were developed in close dialogue. We would also like to point out the presence of a work concerning medicaments or drug advertising, food labelling information, functional foods, nutrient content and food claims for health-related. Labeling vs. Advertising • FDA regulation purports to distinguish them – 21 C.F.R. (l) • “Advertising” means advertisements in publications or broadcast through audio - visual media such as radio, television, and telephone communication systems • “Labeling” is everything else!File Size: 27KB.

  Health claims in food labeling are claims that have been reviewed by FDA and are allowed on food products to show that a food or food component may reduce the risk of a disease or a health . Health claims on food packaging are often used for marketing purposes. In some cases, these claims are misleading or not supported by scientific evidence. Kellogg’s, for example, has been repeatedly criticized for making controversial health claims about its breakfast cereals. 32 In , a claim about boosting immunity (pictured) was. Airborne Health Inc. agreed to pay up to $30 million to settle an FTC deceptive advertising charge on Aug. 14, The Commission said advertisements claiming the product could prevent and treat. Get this from a library! Health and nutrition claims in food advertising and labeling: hearing before the Committee on Governmental Affairs, United States Senate, One Hundred First Congress, second session, J [United States. Congress. Senate. Committee on Governmental Affairs.].

For an OTC drug marketing legal checklist, 5 legal strategy steps can propel you to market. OTC drug marketing legal checklist: The short version. Review ingredients, claims, label, register, substantiate. Rinse and repeat. Our product rocks! Andy’s Acne-Removing Aromatherapy rocks. Claims Guidance Labeling Guideline on Documentation Needed to Substantiate Animal Raising Claims for Label Submissions (Dec , PDF only) The purpose of this compliance guideline is to outline the documentation that establishments are required to submit in support of label applications for products that bear animal raising claims.   Free Online Library: Consumer perceptions of health claims in advertisements and on food labels. by "Journal of Consumer Affairs"; Business, general Advertising, marketing, public relations Research Consumer behavior Food industry Labeling Health attitudes Labels. A cosmetic label contains information that helps consumers make informed choices about the products they use, how to safely use the product, and how to contact the manufacturer if questions arise. The labelling of cosmetics is governed by the Food and Drugs Act, the Cosmetic Regulations, the Consumer Packaging and Labelling Act and the Consumer.